About Us Thank You for Choosing Heiser CDJR Sturgeon Bay

The team at Heiser CDJR Sturgeon Bay would like to welcome you to our dealership in Sturgeon Bay, proudly serving Door County with trusted vehicles, expert service, and hometown values. As part of the Wisconsin family-owned Heiser Automotive Group, we bring more than 108 years of history and a simple philosophy that hasn’t changed: treat customers like family, do business the right way, and build relationships that last.

When you shop with us, you’ll find a strong selection of new Chrysler, Dodge, Jeep, and Ram vehicles, plus reliable pre-owned options at a price you can afford. Whether you’re looking for a hardworking Ram truck, a family-friendly Chrysler, a capable Dodge, or an adventure-ready Jeep, our team is here to help you find the right vehicle for your lifestyle, and our professional finance team is ready to help you secure competitive financing or lease options.

When you need quality auto maintenance and repairs near Sturgeon Bay, you can count on the professional technicians in our CDJR service department. We don’t just sell vehicles, we support them with certified service, factory-trained technicians, genuine OEM parts, and convenient maintenance and repair services, including mobile service options to help make ownership easier. Schedule an appointment today, or purchase parts from us to handle maintenance and repairs on your own.

Lots of folks in Sturgeon Bay count on the vehicles and services found at Heiser CDJR Sturgeon Bay, and we’re committed to delivering a better experience with honest service and dependable support long after the sale. Being part of Sturgeon Bay means more than operating a dealership, we believe in supporting the local groups, families, and organizations that make Door County special through involvement with local schools, veterans, youth programs, animal welfare, and community causes. Stop in and see us today, or contact our staff with any questions, we’re here to be a trusted dealership and a positive community partner.